
Tech startup Neiry uses neuro-stimulation to control hunger and fertility, claiming initial success in agribusiness trials.
Russia’s Neiry, a technology startup, has launched a highly controversial and pioneering experiment aimed at revolutionizing dairy farming technology through neuro-stimulation. Recognizing that traditional methods for boosting yields are reaching their limits, this radical approach involves surgically implanting devices into the brains of dairy cattle. This daring foray into advanced neuroscience and agribusiness seeks to deliver the next major competitive edge in global milk production, especially where standard approaches have failed to yield further improvements.
The experimental process, first trialed in the Sverdlovsk region of Russia, involved surgery on five cows. Neiry experts implanted a special stimulator in the back of the animals’ heads, with electrodes carefully inserted into the brain. Remarkably, the cows were fully conscious during the procedure. The technology works by using electrical impulses to target and stimulate the specific brain regions that control critical factors for production: hunger, fertility, and stress levels.
While official data journalism has not yet been released by the company, Neiry claims the initial outcomes are “very encouraging,” noting an improvement in the cows’ overall milk production. Following the surgery, all five animals reportedly experienced “no major complications” and immediately resumed their milking duties. The system is designed for sophisticated, adaptive management; for instance, if a cow’s appetite decreases, the technology instantly selects the appropriate neuro-modulation program to restore normal function.
From a dairy economics perspective, investors in Neiry view this development as a necessary breakthrough, arguing that conventional methods of increasing dairy farm profitability have been “exhausted.” They believe brain stimulation with electrical impulses represents the only viable new path to securing a competitive edge in the tightly contested international sector. This strategy aims to bypass the limitations inherent in genetic and nutritional optimization that currently govern the industry.
Despite the revolutionary claims, the technology faces significant opposition from agricultural activists who caution that the neuro-implants could pose “unnecessary risks to cows.” Furthermore, concerns over the high cost of the procedure suggest that, even if effective, the technology may be deemed “unprofitable” for widespread commercial use across farms of varying scales. Neiry is currently working to refine the system further before making it commercially available to the global agribusiness community, underscoring the gap between research and commercial viability.
Source: Analyze the full report on this radical new approach to dairy technology as covered by Sangri Today.
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