According to analysts from the service Prodazhi.rf, the change is likely an attempt to hide the fact that dairy prices have risen in recent months and that, in many cases, the amount of milk sold in each container has decreased.
“Marketing specialists are well aware of Russians’ knowledge of physics: most consumers won’t guess that a kilogram of milk is less than a liter,” said Dmitry Yanin, chairman of the International Consumer Societies Federation.
Consumer prices rose by an average of 11.9 percent in Russia in 2022. The average increase in dairy prices was even higher: 15.2 percent.
