Additionally, the package design has larger windows for product visibility, and the packaging lists the blue cheese’s flavor and age details.
The brand’s concurring ad campaign, the company revealed, involves a “mystical treasure cave” and “bold and flavorful” characters. Per Saputo, the ads will run in key markets through premium video, programmatic video and social environments. They also are posted to the Treasure Cave YouTube page.
Jenny Englert, marketing director for Saputo USA, said the brand and the campaign are embracing the “bold and funky flavors” of blue cheese.
