Saputo USA is changing up its portfolio, bringing more goat to the cheese aisle. The cheesemaker’s Montchevre brand recently announced the launch of its new brand campaign, encouraging consumers to Make Mischief with Montchevre. Accompanying this campaign is a fresh new look to its packaging, along with playfully delicious new products and flavor combos hitting grocery retail shelves later this fall.

“Goat-cheese demand continues to rise, as does consumer demand for complementary and complex flavor combinations,” said Jenny Englert, Marketing Director. “With the Montchevre brand, we’re purposely mischievous in our innovations and always looking for those unique flavor profiles and product combinations that break the norm and help us stay ahead of trends and consumer demand.”

The campaign features a series of comical ads highlighting innovative flavors and products inspired by very mischievous goats. In addition to its fully integrated brand campaign launching in late June, consumers can expect new Montchevre Duos heading into summer and fall. Shoppers will find Sweet Hot Peppers + Garlic & Herbs and Blueberry + Lemonade. Montchevre Duos are available for shipping in August and will hit shelves as early as mid-fall.