Global food group Savencia Fromage & Dairy plans to continue deepening its presence in the Chinese market to leverage the 60th anniversary of diplomatic relations between China and France this year, according to a senior executive.
“This milestone offers a platform for Savencia to strengthen its corporate image and deepen its connections with Chinese customers and stakeholders,” said Jean-Baptiste Elslande, APAC CEO of Savencia Group.
Elslande stated that the company will build a deeper connection with local consumers by bringing the best dairy products and related culture to China, highlighting its French heritage and expertise in the art of food.
“We will also make adjustments to our high-quality products according to the needs of the local teams, making them more in line with the needs of local consumers,” he added.
According to Elslande, China is a large and competitive dairy market, with an annual consumption of approximately 45 billion liters of milk. Since entering the market in 1996, Savencia has been committed to product innovation and bringing professional knowledge and technology from the food industry to China.
During the Bakery China 2024 exhibition held in Shanghai last month, a groundbreaking B2B digital platform that serves practitioners in the catering and pastry industries was co-launched by Savencia and Sinodis, a subsidiary of Savencia in China.
“MySinodis simplifies the way to access our products. Customers can order through their phone, easily access our wide portfolio and receive professional training anytime, anywhere,” said Elslande, adding that the platform is pivotal in driving business growth and enhancing customer relationships for Savencia in Asia-Pacific, particularly in China.
“We are very proud to make it in China because it is one of the most digitized countries in the world. If we start from China, we are sure that we can develop it in other countries,” he added.
In addition to digital innovation, Sinodis, an international brand specializing in baking, pastries and desserts, is also constantly improving products and service standards to adapt to the local market.
“A major trend in recent years is that Chinese consumers care more about health, and the manifestation in pastries and desserts is that they demand less sugar and less fat,” said Denis Vergneau, general manager of Sinodis.
He added that local consumers now appreciate food labels with healthy and clean content. Furthermore, the challenging economic situation and the pressures of daily life have increased the demand for desserts among consumers.
In response to these trends, Vergneau explained that the baking industry has started focusing on using clean-label ingredients, offering low-sugar and low-fat options, and other healthy alternatives to cater to the health and nutrition needs of consumers.
“In China, our role is to observe the trend and anticipate the trend so that we can collaborate with our premium brands to adapt and propose flavors to satisfy our consumers,” Vergneau said, “We are working closely with all plans to transfer these food trends into proper creativity.”
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