Silk, a brand of Danone North America, Broomfield, Colo., and White Plains, N.Y., says it launched Silk Greek-style “coconutmilk” yogurt alternatives. The offerings are the product of a multiyear effort to deliver the signature traits of Greek without the traditional ingredient of dairy, resulting in a breakthrough combination of thick texture and a good source of plant-based protein.
According to Silk, Greek offerings dominate the yogurt category, encompassing nearly half of yogurt sales (44%). But plant-based Greek yogurt alternatives have historically struggled to deliver on Greek yogurt’s signature thickness and texture.
“70% of plant-based beverage buyers are not yet buying plant-based yogurt alternatives,” said Lia Stierwalt, senior director of marketing, Silk plant-based yogurt alternatives. “We saw an incredible opportunity to appeal to those who are already familiar with a plant-based lifestyle, as well as those who love Greek-style yogurt. Silk is already a plant-based yogurt aisle favorite, and now we are tackling the elusive Greek-style category head-on. As part of our product innovation process, we tested Silk Greek with many consumers. We are confident that we’re delivering a fantastic tasting, high-protein plant-based yogurt alternative.”
Free of dairy and artificial sweeteners, Silk Greek contains 10 grams of plant-based protein, has live and active cultures and is certified vegan. The line comes in four flavors, including Vanilla, Strawberry, Lemon and Blueberry. Silk says Silk Greek does more than just taste good; it also does good for the planet: 100% of the water used to make Silk Greek Style yogurt alternatives is restored back to nature, drop for drop.
