MAJOR supermarkets have been forced to respond to rising supply costs among dairy farmers, increasing the price of homebrand milk products by as much as 60 cents.
WELCOME RAISE: Whorouly South dairy farmer Jono Pethybridge (pictured with children Owen, Nora and Molly) believes a supermarket price hike for homebrand milk was inevitable due to a dwindling milk pool nationwide. Id:27937

Both Coles and Woolworths announced significant price increases for their branded milk lines late last week, with 1L cartons increasing by 25c to $1.60, while 3L bottles rose in price from $3.90 to $4.50.

Whorouly South dairy farmer Jono Pethybridge said the price increase “had to happen” amid a dwindling milk pool as established farmers continue to exit the supply chain.

“It’s supply and demand – there’s just not enough milk,” he said.

Keith Poulsen’s jaw dropped when farmers showed him images on their cellphones at the World Dairy Expo in Wisconsin in October.

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