The U.S. Department of Agriculture (USDA) today announced the award of nearly $1 million for an innovative pilot program designed to encourage Supplemental Nutrition Assistance Program (SNAP) participants to purchase and consume milk as part of a healthy, balanced diet. This pilot project builds on the success of previous incentive programs, which have shown positive impacts on the healthfulness of a persons’ diet. Through a cooperative agreement with the Baylor University Collaborative on Hunger and Poverty, SNAP participants shopping at select grocery stores in Texas will receive incentives for purchasing qualifying milk.