Nutifood and ViPlus Dairy debut GippsNature brand targeting $130M revenue by 2028 through Southeast Asian expansion, marking Vietnam’s first Australian dairy heartland investment.
Vietnam and Australia have deepened bilateral economic engagement with agriculture and food innovation emerging as flagship sectors driving the strategic partnership between the two nations. Nguyen Duc Hien, Deputy Head of the Vietnam Central Economic Commission’s Policy and Strategy Division, noted that Australia currently ranks as Vietnam’s ninth-largest trading partner while Vietnam positions among Australia’s top ten commercial allies. Against this strengthening diplomatic backdrop, Vietnamese nutrition company Nutifood and Australian processor ViPlus Dairy co-founded a globally positioned premium nutrition brand—representing Vietnam’s first strategic investment in Australia’s dairy heartland. The collaboration gained high-level endorsement during an official Victorian Government visit to Vietnam, where The Hon. Danny Pearson MP, Minister for Economic Growth and Jobs, praised the Nutifood-ViPlus model as embodying innovation-driven collaboration that generates long-term economic dividends across trade, exports, and regional development.
The Nutifood-ViPlus Dairy partnership transitioned from strategic concept to operational execution in October 2025 with the official launch of GippsNature, an international nutrition brand co-developed to leverage Australian sourcing credentials and Vietnamese market expertise. The debut product, GippsNature Organic A2, delivers Australian Certified Organic A2 protein sourced from Gippsland—Australia’s recognized Dairy Capital—to Vietnamese consumers seeking premium nutrition solutions. Tran Bao Minh, Vice President of Nutifood, characterized the brand as the culmination of long-term strategic planning between ViPlus Dairy’s 130-year operational legacy and Nutifood’s creativity and deep market intelligence across Vietnamese consumer segments. The launch establishes foundation for a comprehensive product roadmap spanning premium milk formulas and targeted nutritional solutions designed for all life stages.
Financial commitments backing the joint venture demonstrate serious long-term ambitions extending well beyond initial product launches. Beyond establishing ViPlus Nutritional Australia with over USD 3 million initial investment (approximately AUD 4.6 million), Nutifood committed an additional USD 230 million (approximately AUD 460 million) to expand farms and manufacturing facilities in Gia Lai, Vietnam. The venture targets revenues exceeding USD 33 million by 2026, escalating to USD 130 million by 2028 through aggressive portfolio expansion across Southeast Asian markets including Malaysia, Indonesia, Cambodia, and Thailand, plus strategic Middle Eastern territories. These revenue projections reflect confidence in consumer demand for premium Australian-sourced dairy nutrition products across emerging Asian markets where rising incomes are driving premiumization trends.
The GippsNature launch simultaneously established framework for comprehensive global expansion strategy discussed during the Victorian Government’s official Vietnam visit, where senior officials met with Nutifood and ViPlus Dairy leadership to outline a three-year roadmap. The expansion plan encompasses production scaling, new product line introductions including ready-to-drink nutrition beverages formulated to Australian standards, and geographic market penetration beyond initial Vietnamese distribution. ViPlus Dairy CEO Jon McNaught emphasized that the joint venture design prioritizes not only commercial growth but also long-term community impact through meaningful economic and social value creation. The international collaboration is expected to generate numerous employment opportunities across the Gippsland region while fostering research and development cooperation for nutritional formulas with leading Melbourne universities.
Tran Bao Minh, Vice Chairman of Nutifood’s Board of Directors, positioned the collaboration as contributing to strengthened bilateral economic ties while creating sustainable nutritional value benefiting both nations. Minh highlighted appreciation for Victoria’s pioneering role in global agriculture and nutrition sectors, expressing Nutifood’s aim to leverage the joint venture for promoting bilateral economic cooperation and co-creating sustainable nutritional values that elevate both Vietnam and Australia on the global food and nutrition landscape. Victorian officials view the partnership transcending purely commercial dimensions to symbolize connection and co-development spirit between the two countries. The roadmap signals evolution from single-product launch toward shared vision where GippsNature could emerge as a regional nutrition brand shaped through Vietnam-Australia collaboration, potentially establishing new templates for cross-border dairy innovation partnerships linking developed-market sourcing credentials with emerging-market consumer insights and distribution networks.
Source: International business coverage published by International Business Times Australia – Access the complete Vietnam-Australia dairy partnership analysis here
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