Tim Omer from Emmi Roth Cheese knows that firsthand. He says, “We won the World Championship in 2016. We were the first company in, I think, close to three decades from the United States that actually won it so it was a real big deal for not only our company but for the State of Wisconsin and for all U.S. cheese makers.”
Omer tells Brownfield that 2016 victory not only let the world know who they are, but it had an immediate impact on sales. “From that point on, since that contest, we have more than doubled our total cheese business.”
Omer says that demand meant they needed more cheese. “Since we won the competition, we actually purchased another cheese plant near Green Bay, Wisconsin, so we have manufacturing in Platteville, Wisconsin, Monroe, Wisconsin, and Seymour, Wisconsin.”
Emmi Roth also built a conversion center near Madison in Stoughton, Wisconsin.
The World Champion Cheese Contest is held every other year by the Wisconsin Cheese Makers Association. Omer says it is the most important contest because it’s by and for the cheesemakers. This year’s contest was won March 7th by Michael Spycher at Mountain Dairy Fritzenhaus for Gourmino Cheese in Bern, Switzerland.
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