Matt Lippert and his family uphold a century-old dairy farming tradition in Pittsville, Wisconsin, blending legacy and innovation to sustain their award-winning herd of Holsteins and Jerseys. The journey of their farms, recognized as Century Farms, showcases a resilient commitment to dairy farming, despite facing adversities such as the loss of the dairy herd and financial strains.

Resilience Through Generations

The Lippert family’s story is one of unwavering dedication to dairy farming through generations. Matt, the youngest of five, took on significant responsibilities from a young age, managing the farm’s accounts in seventh grade and taking the helm before even attending college. The family faced a critical moment when debts threatened their livelihood, but Matt’s determination and innovative thinking kept their dreams alive. He invested in registered Holstein cows and pursued education, laying the groundwork for the farm’s revival.

Innovation and Expansion

Upon returning with a degree in dairy science and agriculture economics, Matt, alongside his wife Martha, embarked on modernizing the farm. They expanded the herd, embraced new dairy technologies, and diversified crop production, significantly increasing the farm’s scale and efficiency. By 2000, Grass Ridge Farm LLC was established, paving the way for Matt’s sons, Paul and Carl, to join the operation, ensuring the farm’s legacy continues.

Sustainable Practices and Community Involvement

The Lipperts’ commitment extends beyond their farm boundaries, as they engage in sustainable practices and community support. Their approach to dairy farming incorporates regenerative land management and a focus on environmental stewardship, aligning with broader industry efforts towards sustainability and carbon neutrality. Through active involvement in farm organizations and local initiatives, they exemplify leadership in both the dairy community and environmental conservation.