The Chinese Dairy Giant Retains Its Title as the World’s Most Valuable Dairy Brand for the Sixth Consecutive Year, Cementing Its Global Leadership.
Chinese dairy giant Yili has once again secured its position as the world’s most valuable dairy brand for the sixth consecutive year, according to the latest report from Brand Finance. This achievement comes despite a challenging year for the global dairy sector, which saw a decline in the total brand value of the top ten companies. Yili’s success is attributed to its resilience and strategic focus on innovation, product quality, and consumer trust.
The report highlights that Yili’s brand value has remained strong, even as the overall dairy industry faced a sharp drop in prices that impacted revenues for many key players. The company’s performance underscores the importance of a strong brand equity and the ability to adapt to difficult market conditions. This is a critical insight for the international dairy community navigating volatile economic landscapes.
Yili’s sustained success is rooted in its “dual-engine” strategy, which prioritizes both innovation and digitalization. The company has established a comprehensive three-tiered innovation platform and operates 15 global R&D centers. This commitment has enabled Yili to develop groundbreaking, health-oriented products and to transform its supply chain through digital advancements, ensuring efficiency from raw materials to final products.
Beyond its domestic market, Yili’s global presence is a key driver of its brand value. The company has built an extensive network of resources, innovation, and markets across Asia, Europe, the Americas, and Oceania. With products now available in more than 60 countries and regions, its international revenue has grown significantly, demonstrating the effectiveness of its global expansion and its ability to meet diverse consumer demands.
Ultimately, Yili’s continued leadership serves as a case study in agribusiness for how a company can not only achieve steady growth but also drive high-quality development for the entire industry. As the most valuable dairy brand, Yili’s performance highlights the power of innovation, sustainability, and strategic adaptations in maintaining a competitive edge and fostering resilience in a dynamic global market.
Source: Brand Finance, “Yili retains title as most valuable dairy brand for sixth consecutive year”
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