New sales insight has been released by Saputo Dairy UK for its latest NPD Cathedral City High Protein Half Fat Cheddar, showing sales of the cheese are being driven predominantly by younger consumers.
Since launching last September, sales data has shown that Millennial and Gen Z audiences account for 35% of the cheese’s volume sales – three times as many of those age groups that buy the Cathedral City core range (10%).
Of the four new formats available – block, sliced, grated and minis – the minis range, designed for on-the-go snacking or a lunchtime protein boost, has proven to be the most popular, accounting for a proportionally high 22% of sales, despite having fewer listings than the rest of the range.
Cathedral City Senior Brand Manager Abi Armson said the numbers were a wake-up call for the Cheese category. “Younger people are just as obsessed with cheese as the rest of us for its taste and versatility and are attracted by its naturally high protein credentials too.”
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