Minister for animal husbandry and dairy development J Chinchurani, on Sunday, called for concerted efforts to ensure that the state’s demand for milk is entirely met by the domestic output. Sale of milk coming from outside shall be discouraged as the state is poised to achieve a record in milk production, she said.

The minister was speaking at the prize distribution of ‘Milma Aiswaryolsavam’ project, launched by Thiruvananthapuram Regional Cooperative Milk Producers Union of Milma (TRCMPU-Milma) during Onam, 2021, for recognized agencies in the region.

Milma agencies play a crucial role to keep Kerala’s prominent dairy brand the first choice of consumers, said Chinchurani at the function held at Mahatma Ayyankali Hall. Milma set a record in milk sale during Onam 2021 and the agencies’ contribution towards it was significant, she said. She urged them to keep striving to further scale up the sale of milk produced in the state.

“All three regional milk producers’ unions of Milma are vying with each other to raise production. While the Malabar region is leading in milk production, the central and south regions also have envisaged various projects to increase production. As per last month’s figures, TRCMPU has recorded an increase in production of 65,000 litres of milk daily,” said Chinchurani.

Subsidy on Milma’s cattle feed has been extended till January-end as a New Year gift to dairy farmers, she said.