Sid’s Farm supplies over 23,000 litres of milk in Hyderabad alone and is expecting to begin supplying in Bangalore along with nearby cities. As the company plans to mark its presence in 1500 + physical stores across the geography from the current 300 + stores apart from greater direct to customer penetration, it is presently focusing on key talent hiring.
Dr. Kishore Indukuri, the Founder and MD of Sid’s Farm and an IIT Kharagpur and the University of Massachusetts Alumni told, “Our first attempts to educate and build awareness of quality milk products have been very successful. Sid’s Farms’ vision of setting a new benchmark in the milk industry with superior quality dairy products, a sustainable ecosystem, and building a thriving chain of suppliers now needs to become self-sustained through supported operations. Hence, we have worked hard to get the senior talent pool in place, who can actually lead the farm to its next level.”
Among the talent hired by Sid’s Farm, are 6 leaders in the field of marketing, human resource & management to focus on brand awareness, expanding market, and future growth plans.
Divyadeep Lolla, AVP Operations has over 14 years of experience and is an alumni of University of South Carolina & Osmania University. An ex-Daimler-Mercedes Benz personal, he leads the way for operational efficiency in Sid’s Farm.
Sri Harsha Vadakattu, AVP Finance, has over 12 years of experience in big firms like Milk Lane, Ashok Leyland, Nallis and others will be in-charge of financing the expansion plans of Sid’s Farm apart from handling core functions like accountancy and finance control.
Rajesh Degala AVP Sales, has around 18 years of experience, especially in fast-moving consumer non-durables like Kelloggs, Danone, Redbull, Oarmeal, leading the operations, market strategy & team building. He will be training, mentoring and leading the sales team of Sid’s Farm apart from leading the sales strategy for the organization.
Sujatha Ramakotty, GM HR, has over 20 years of experience in guiding, counseling and finding the right person for the start-up. An ex-Hatsun, Lactalis France (Thirumala Milk), Klite Industries, she understands the requirement of the industry and provides the man-power behind the expansion of Sid’s Farm. She is also responsible for creating a conducive work environment and creating human capital policies.
Tamal Chatterjee, AVP Marketing has an experience of 19 years with Executive Masters in Marketing from IIM Bangalore. An ex Epson, Wipro, Sahaj and Milk Mantra, he is a tangential thinker, team builder and cross-channel marketer. With a lot of experience in the milk industry, Tamal brings a natural force in strategizing the expansion and marketing plan of Sid’s Farm.
Gopi Krishna Darapurapu, AVP Sales, has about 23 years of experience in brand building and sales management. An ex Kellog’s, Heritage, Tata Global Beverages and Pepsico he is well versed with the FMCG brands and marketing channels. Passionate in building the brands and working with the startups, Gopi Krishna will be driving the revenue target of Sid’s Farm from the fore.
Dr. Kishore Indukuri said, “We now have a formidable force behind the market capture that we are looking at. Sid’s Farm produces niche products and proudly claims that we sell 100 percent hormone-free milk. The positioning and pricing of the product, both needs confident handling and awareness creation. We believe that there are enough customers who understand the value of quality. The challenge is to reach to them. My leadership team is inspired to lead the way to provide families and communities with pure, healthy, adulterant-free milk and milk products”.
According to a new report by EMR titled, ‘Indian Dairy Market Report and Forecast 2021-2026’, the Indian dairy market stood at a value of around USD 144.55 billion in 2020. Further, the market is expected to grow at a CAGR of 6% over the forecast period of 2021-2026. SID’s Farm has firmly established its presence in that expandable market and is ready for the next growth tangent.
