Amul’s parent company, Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), has been steadily broadening its product portfolio. After butter cookies in 2019, Amul has dabbled in several categories — sweets like motichoor laddu and besan laddu, chips, frozen snacks, and fizzy milk seltzers under its fruit juice brand Tru — in a bid to fortify its image as an FMCG brand, rather than a dairy brand.
In FY19-20, Amul earned a revenue of Rs 38,542 crore. Its value-added packaged products brought in about 45% of its annual turnover, while the milk pouches contributed the lion’s share of the business, registering a growth of 11% y-o-y. The value-added packaged products such as dahi, paneer, cheese and chocolates grew at 32%, 21%, 18%, and 27%, respectively.
Amul’s parent company, Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), has been steadily broadening its product portfolio. After butter cookies in 2019, Amul has dabbled in several categories — sweets like motichoor laddu and besan laddu, chips, frozen snacks, and fizzy milk seltzers under its fruit juice brand Tru — in a bid to fortify its image as an FMCG brand, rather than a dairy brand.
In FY19-20, Amul earned a revenue of Rs 38,542 crore. Its value-added packaged products brought in about 45% of its annual turnover, while the milk pouches contributed the lion’s share of the business, registering a growth of 11% y-o-y. The value-added packaged products such as dahi, paneer, cheese and chocolates grew at 32%, 21%, 18%, and 27%, respectively.
