The case was filed after several complaints were received about websites that incorporated the Amul name and logos in their domain names and on their websites, and duped customers into depositing money, in exchange for offering jobs, dealerships and distributorships from GCMMF.
GCMMF responded by filing a complaint with the Cybercrime Cell, and also filed a trademark infringement suit before the Delhi High Court. The Court passed a blanket order restraining the registrars of such domains from making any further sale or registration of any domain names featuring the Amul trademark. The order also called for access to these infringing websites to be blocked.