As the USA celebrated its Independence Day holiday, Fonterra took the opportunity to showcase its impact in the Co-op’s fourth-largest market by value.

As the USA celebrated its Independence Day holiday, Fonterra took the opportunity to showcase its impact in the Co-op’s fourth-largest market by value.

With massive stacks of ready-to-drink protein beverages addressing the growing focus on health and wellness, dairy ingredient customers in the US, including Premier Nutrition Company (PNC), have strongly valued Fonterra’s specialty proteins for these beverages.

As a US leader in ready-to-drink and convenience nutrition, PNC’s most prominent brand is Premier Protein. As its supplier, Fonterra is excited to continue growing the partnership with PNC, helping to bring to life their ambitions across their business in the US and globally.

Fonterra’s Atlantic region includes the Americas—North, Central, South, and Europe led by Richard Allen, President of Atlantic and former Group Director of Farm Source. The Atlantic region was formed in August 2022 as part of Global Markets, and last financial year (2022-23), it contributed approximately 40 percent of Global Markets’ earnings before interest and tax.

Specifically, the US is the Co-op’s fourth largest market by value and a fantastic demonstration of its strategy in action– New Zealand milk, sustainability, and innovation.

“In the US, we operate across our three sales channels: Ingredients, Foodservice and Consumer. The US business has delivered a strong performance in recent years, and the US economy has been remarkably resilient,” said Allen.

“Market demand, particularly for our value-added ingredients, has held up well, and we are seeing this play out through strong demand for our low-carbon dairy. Importantly, we have a broad customer base in the US, with our customers ranging from agile venture-capital-backed start-ups to large global FMCGs.”

Other Fonterra customers from the USA include Mars and Ancient Organics. To address the opportunity and challenge in the US, Fonterra has also been working to grow the value of its customer segments, acquire profitable new customers, and improve its portfolio.

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